Relationships > Revenue.

That’s not just a nice saying — it’s a strategy. It’s a philosophy. And it’s how I’ve built a career that’s sustainable, fulfilling, and grounded in something real.

This isn’t about hustle culture. This isn’t about racking up calls, hammering follow-ups, or forcing your way to a “yes.” This isn’t about pushing harder, increasing your close rate, or converting more leads.

This is about something deeper.

This is about taking the time to actually know your clients — not just their numbers, but their fears, their goals, their blind spots, and the things they won’t say out loud in a room full of salespeople.

This is about connection.

When I approach someone with the intention to serve instead of the pressure to sell, everything shifts. I stop trying to convince, and start trying to understand.

I’ve been in aircraft sales for over 15 years. Helicopters. Jets. Turboprops. Over 87 Million in sales with clients worldwide. I’ve also coached leaders who are used to pressure and performance. And the truth is always the same:

When you build trust, you build everything.

Trust leads to a conversation that feels human. Trust opens doors to honest dialogue. Trust makes the process easier for everyone involved — and makes the outcome better.

I’ve walked away from deals that didn’t feel right. I’ve told clients to slow down, take a step back, and wait. I’ve helped people negotiate against my own offer — because doing what’s right matters more than the commission.

And here’s what happens when you take that approach:

• Clients come back
• Referrals show up
• Future deals become easier

Because people remember how you treated them. They remember who gave them the space to breathe — not just the pressure to sign.

When you take care of the person, not just the sale, they trust you. And when your brand becomes one of trust, integrity, and real service — that goes deeper than any closing tactic ever will.

The world doesn’t need more high-pressure closers. It needs more high-integrity connectors. It needs people willing to slow down, build real rapport, and create solutions that actually serve the client — not just close the deal.

That’s how I do business. It’s slower. It takes patience. But it builds something solid.

And whether I’m selling aircraft or coaching a client, I hold the same principle:

Put the relationship first. Build trust. And let the results take care of themselves.